Research in Trinidad and Tobago, making progress

Securing a high response rate from participants is my goal. While some companies have agreed to participate, I’m still awaiting word from others. Some people have been kind enough to tell me that they were out of office for a few days (I imagine some were in Germany for the World Cup), and that they’ll get back to me asap.

No one has done research on public relations in Trinidad and Tobago to date, which in a way is amazing since PR has been around for ages in our twin-island state. The Public Relations Association of Trinidad and Tobago was established in 1972, but it’s growth has been very slow due to lack of human resources and proper administration. One may think that members would ‘lend a hand’, but it seems that everyone is just too caught up in the demands of their jobs and personal lives to commit themselves to the Assocation. See, public relations practitioners do have lives, and these affect their professional lives as well.

Coming back to my research, my hook has been the issue of this being first-time research on public relations in T&T, and one of the few in the Caribbean. The next two months are going to be very hectic, collecting data, writing my literature review, coding data and analysing it etc. But, I welcome it, after all, at least I’ll be home where the sun offers me constant heat, and the sea makes me feel free.