Back to reality

So far companies’ responses have been heartening; some have confirmed participation. Those who have not yet confirmed at least give some hope, saying they’re still deliberating or to send in my questionnaire before they commit themselves. A few practitioners have also apologised for not having given my request their attention just yet. Some were busy with activities that come with the end of their financial year, annual reports and annual general meetings. One was also dealing with a crisis and promised to send me the completed questionnaire as soon as possible.

I’m also busy negotiating with CEOs’ secretaries – trying to ensure that those who are due to go on holiday answer the questionnaires before they go on holiday – and taking note of the return date of others who are currently on holiday (I’m also trying to secure CEOs’ perspectives on public relations).

It’s heartening to connect with the real world of practice after ten, cold months in England, submerged in academia. Although we had one truly practical assignment (developing a communications plan and campaign for a charity), I must admit it felt quite different to not be in the “thick of things”.

My research is a nice reintroduction to the public relations scene in Trinidad and Tobago. Now, I patiently await my return to the world of work.