Back-in-times public relations
Among its activities, PRATT hosted a spring conference for the International Public Relations Association (IPRA) in 1984, and with Arturo Jesurun (then president of IPRA) visited the then President of Trinidad and Tobago, Sir Ellis Clarke that same year to present him with the Code of Athens. Respected authors such as Frank Jefkins and Sam Black also graced our shores to facilitate workshops during this active period.
Indeed, Trinidad and Tobago had had a strong start to forging links with the international public relations community.
This was just some of the information I learned when I visited Mr Mitchell – who is also a founding member of PRATT – last week. The purpose of my visit was to learn about the evolution of public relations in T&T to help me gain some history and context of how public relations in Trinidad and Tobago had evolved.
In light of the present, relative stagnancy of the Association, it was exciting to hear about the conferences that were held, and the international events that some of its members attended and even presented papers. Hopefully, this sort of fervour will return.
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Comments
Lol. It’s not Caribbean humour and no, that particular English slang did not reach across the Atlantic. I only learnt what it meant last year when I was doing a presentation on the organisation for an information and knowledge management assignment and my lecturer told me what it meant. Ah dear, sometimes translation from English to English doesn’t always occur. Now I always think of what it means (in English slang) whenever I hear or use the word PRATT.
PRATT! Is that an example of relaxed Caribbean humour, or doesn’t the English slang reach across the Atlantic? If it’s conscious, it’s brilliant self-mockery.