Creating a masterpiece
This week marks the start of my intense concentration on creating a masterpiece – my dissertation. The facts that it accounts for 40 percent of my overall master’s degree, and that I can’t graduate without completing a dissertation, are reasons enough for my need to submit an excellent piece of work.
I’ve been skimming through a lot of literature with a focus on themes, which include the dynamics of public relations, corporate social responsibility (CSR), the relationship between public relations and CSR, practitioner roles and critical theory by the likes of Berger (2005) who poses questions such as:
- Do practitioners serve their individual interests, the organisation, the profession or the larger society?
- Who defines the practitioner’s world, the practitioner, the professional association, the CEO or other external forces?
I’ve issued one last, desperate call for completed questionnaires, and I’ve decided that I will work with whatever data I have collected by next week. I had really thought I would have gotten a high response rate, seeing that there was no research on public relations in Trinidad, and thinking that practitioners would be interested in seeing the results of research on indigenous practice. But I’ve learned the researcher’s lesson, you work with what you have, even if it’s not as much as you’d hoped for.
Reference
- Berger, B. (2005) Power over, power with, and power to relations: Critical reflections on public relations, the dominant coalition, and activism. Journal of Public Relations Research, 17(1), 5–28.
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