Advertising at sea
It’s Carnival time in Trinidad and Tobago, so today everyone is trying to get out of work early. It’s Fantastic Friday with the Soca Monarch show and other major fetes (parties) on tonight and throughout the weekend. The Carnival celebration climaxes on Monday and Tuesday with masqueraders filling the streets.
In the midst of the feteing, promoters seek new and ingenious means of marketing, and one promoter found such a way by floating a huge billboard at sea to advertise his fete. The Trinidad and Tobago Newsday published this article today showing a photo of the billboard. There is a major road adjacent to the billboard’s location, so its easy for people to see it when driving or walking by. Anti-smelter activists have used this tactic before.
The Environmental Management Authority (EMA) hopes that this will not become a trend, but admits that as long as it does not adversely affect the environment or wildlif, the Authority cannot stop the use of such billboard advertising in Trinidad and Tobago.
Trust Trinis to be ingenious.
Photo source: Trinidad and Tobago Newsday, Friday February 16, 2007, p. 8Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
People will always be industrious