ICC Cricket World Cup 2007 - Hyped Marketing for the Caribbean
The ICC Cricket World Cup 2007 is set to kick off this month, and the Caribbean islands are preoccupied with making sure it’s an enjoyable, and historic event for the region. Caribbean Beat reports on the marketing campaign to create further hype and excitement about the event.
Photo – World-record-holding, Trinidadian, star batsman – Brian Lara.
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Matches will take place in St Kitts, Trinidad, Jamaica, Barbados, Grenada, St Lucia, Antigua and Barbuda, and Guyana. Visit www.cricketworldcup.com for more information.
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Photo source: http://news.bbc.co.uk/sport1/hi/cricket/photo_galleries/3619691.stm
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