Public relations in the Caribbean - IABC publishes my article
Public relations in the Caribbean has grown more sophisticated over the years, with practitioners increasing the value of the profession, and navigating unique stakeholder issues in the developing world. You’d know this if you’d experienced it firsthand, but not if you scoured journals, trade magazines, books or the Internet. There is a glaring absence of information about the Caribbean experience. Public relations has been largely researched on Anglo-Saxon, Western terms in the United Kingdom (UK) and the United States of America (USA), with only a handful of developing countries such as India, Slovenia, Ghana and Brazil receiving some attention. The only mention of the Caribbean in the Global Public Relations Handbook is the editor’s regret that no research has been undertaken in the region, and that such research will be a valuable addition to the growing library on international and multicultural public relations. Although there are some articles that attempt to describe the Latin American and Caribbean experience, the reality is that often the story focuses on Latin America with only a cursory mention of the English-speaking Caribbean, and no real revelation of our reality.
What you’ve just read is the opening paragraph of an article I wrote for Communications World, the magazine of the International Association of Business Communicators. I’m very pleased to have been able to contribute to their current issue on Latin America and the Caribbean. There’s also a brief case study on cross cultural communication initiatives in Atlantic LNG Limited. My article appears on the online version of Communications World, http://www.iabc.com/cw/.
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congrats!