Trinidad Cement Limited (TCL) will be presenting its 2006 financial results via webcast on April 26. The online panel will also be answering questions submitted online.
Now I’m assuming that TCL is doing this:
1. To be modern and capitalise on technology for its financial communications.
2. They believe they will get an audience.
True interaction
Participants will be allowed to submit questions for the online panel to answer. Now, this seems like great, two-way communications. However, often you find companies saying yes, we’ll answer your questions, but they do so selectively. Hopefully, TCL will not control the dialogue in this way, and the webcast will be a local best practice for communicating online.
My two cents on this?
(meaning my thoughts on this)
This buys into the belief that people with financial resources are are online, and will utilise online information or communications to inform their financial decisions. Which is true? However, the laws of getting people not just online, but onto your website or blog is using other media to push or pull them there. I’m guessing that in addition to the newspaper ad they published (Look on the right), TCL’s Corporate Communications Department would also directly contact some of their key stakeholders in the financial area to encourage them to participate in the webcast. Personally, I hope that TCL is successful in “drawing a crowd” for the webcast, as this can only mean that there is growth in using online communication in Trinidad and Tobago.
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Trinidad Cement Limited (TCL) will be presenting its 2006 financial results via webcast on April 26. The online panel will also be answering questions submitted online.
Interesting development, however two thoughts.
They should possibly allow access without the need to register for viewers and have those that want to participate (ask question) register.
Reading the terms and conditions about a web moderator and their content policy it doesn’t sound as user friendly as they suggest.