Tourism marketing for Grenada

“The Spice Isle has been getting unprecedented major niche tourism advertising exposure as a result of the marketing campaign by one of the island’s newest and perhaps the largest investor, to date.

Savvy Grenada which is constructing the EC$1.5 billion Port Louis Grenada - a resort and spa maritime village - has been putting the island on show at some of the world’s biggest and most prestigious boat shows.

“These shows attract the world’s largest and most luxurious mega yachts. The owners and passengers on these yachts are no doubt some of the richest and most high profile persons on the planet. Every time we attend a boat show we bear this in mind. We want these exclusive tourists to visit Grenada as tourists and to invest in our tourism product,” said Savvy Grenada’s Marina and Communications Manager Danny Donelan, who just returned from the St. Barths Bucket Regatta.

He says this type of marketing is unprecedented for Grenada.

Over the last six months Savvy Grenada has presented at the Fort Lauderdale Boat Show, Miami Boat Show, and the Colin Stewart London Boat Show and will attend the Antigua Boat Show at the end of April.

“We will continue to market Grenada at the world’s best boat shows, but we are also positioning ourselves to create a unique boating experience at Port Louis. In the very near future we will be welcoming many of these mega yachts to Port Louis. We want to take the best elements of the global yachting experience and create a unique Grenadian product here that will meet and exceed the best standards in the industry,” Donelan noted.

Savvy Grenada has been on a major campaign to create awareness and interest in Grenada’s tourism product. Last month Savvy published “Grenada Life,” a seventy page high quality magazine capturing Grenada in colourful stories and stunningly beautiful pictures. Over 150,000 copies of this magazine have been distributed to some of the world’s most influential travelers. Additionally, Savvy produced 150 000 copies of a Grenada post card which was also sent to some of the world’s most prolific travelers. Savvy has also branded its mega yacht, the “M.Y. Savvy” and its executive aircraft, “Nutmeg One,” with the Grenada flag and colours.

Port Louis Grenada, presently under construction, will include a world class marina with 350 slips and yachting facilities for yachts up to 100 metres, 36 estate lots for individual houses, 200 residential units varying in size and use from turnkey 3000 square foot homes to more modest 900 square foot village apartments. It will also feature a 120 room 5-star hotel.”