Trinis named PR pioneers in Jamaica

Republished from the Trinidad Express
Two Trinidadian Public Relations Consultants, Corina Meeks (nee Achong) and Marcia Erskine (nee Mentore) have been named Public Relations Pioneers by the Jamaican based Caribbean Chapter of the International Association of Business Communicators (IABC). The organisation is aligned to the IABC Intl headquartered in California which represents over 16,000 PR practitioners, worldwide.

Meeks was among a group of four “Public Sector PR Trailblazers” and Erskine, one of seven “IABC Caribbean PR Pioneers” honoured at an awards dinner at Kingston’s Terra Nova Hotel, hosted under the patronage of Jamaica’s Governor General Kenneth Hall and Rheima Holding Hall. Guest speaker was IABC Intl World President, Julie Freeman, ABC, APR.

Meeks, a graduate of St Joseph’s Convent, Port of Spain and Canada’s McGill University who joined Jamaica’s Government Public Relations Office (GPRO) in 1958 during the tenure of then premier Norman Manley, was lauded for her work at this and subsequent government communication agencies including the Agency for Public Information and the Jamaica Information Service. She has been credited with conceptualising and overseeing the publication of a number of pamphlets and brochures including a series on historical, social and cultural aspects of Jamaican society. She also managed the communications programme in 1968 in support of the changing of the Jamaican currency from pounds, shilling and pence to dollars and cents. Meeks recently retired as Co-director of Creative Projects, a private PR consultancy firm.


Erskine, a graduate of Holy Name Convent, Port Of Spain, and the Caribbean Institute of Mass Communication, University of the West Indies, Mona, was singled our for “bringing a truly Caribbean flavor to IABC Caribbean by leveraging business relationships in her native Trinidad and Tobago and Barbados to bring professionals from these islands into the IABC Caribbean fraternity”.
Managing Director of Marcia Erskine & Associates which represents several major firms in Jamaica and several other Caribbean islands, Erskine began her communications career at the Trinidad Guardian and Trinidad Express and was also at one time, an Information Officer in the Office of the Prime Minister of Trinidad & Tobago.

A founding President of the IABC Caribbean, their citation applauded her for “imbuing a more consumer -oriented approach to public sector communication in Jamaica by implementing proactive strategies in public and media relations at the National Water Commission”.

The Small Business Development Centre in Kingston and the US-Based Family Health International have previously honoured Erskine for services as a Trainer/Consultant, and contributions to the Jamaica AIDS at the Workplace programmes, respectively.

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