Two Ps of PR
Great public relations is based on performance and personality. Is this a brilliant, new or mind-blowing deduction? No. But it’s worth repeating because some people or organisations still think that they can gain positive media coverage or change public opinion by just throwing about nice statements, and try to do just that.
For example, a company that offers deplorable customer service, but has the gall to talk about its great customer service will certainly draw a steups (akin to an “oh please, get out of here”) from people. Compare this, however, to a company who talks about its serious effort to improve customer service, customers actually seeing and experiencing these positive changes, the resulting word-of-mouth verification and grapevine, and the media seeing that hey, they really are making a change. Now that demonstrates performance – things may not yet be perfect but they sure are changing, and personality – a commitment to making change and putting it into action.
Sphere: Related Content
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
true that