Inspiration is unpredictable
I’ve been promising to help my brother with marketing for his company. Like many entrepreneurs who are in the early years of their business, spending on a campaign is not as high as that of a company with much more capital.
So, while the strategies and tactics used must be highly effective, the fact is that they must also be implemented within a tight budget. But back to my brother and I. I’ve been promising this campaign, and while I mulled thoughts over in my head every now and then, I didn’t think of anything that wowed me.
But then this morning, as I was taking one of those “awake snoozes” on the maxi, it came to me… a great idea that involves… garbage. Wow, I can’t share the details of the idea buzz of course, but boy do I love it.
Inspiration is quite an unpredictable thing. It comes to you, at times, when you’re not even trying to think or brainstorm. And when you get that idea, jot down your notes, especially if it comes to you quite clearly and you get ideas for the entire process. Thankfully for me, I keep a little notebook and a pen in my bag. And as soon as I get to my computer, I transfer them before time passes, and I can’t recognise my own handwriting J
Sphere: Related ContentDid you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
That is the truth. I have a small diary that I used to jot down my notes that i drew from the inspiration of my own experiences. It has tapered off a bit because work life got in the way most recently. I am now in the process of getting that back and shaking the dust off that leather bound journal that I used so frequently in undergrad. Thanks for this post.
I used to keep a notebook with me at all times (one time I pulled over at 2am on the highway to jot down an idea. My g/f was quite surprised).
Now I use my Blackberry and once I upgrade to an iPhone it will even be easier. I also keep a notebook beside my bed for those 3am ideas and highly recommend that to everyone.
Keep us posted on how the idea pans out.
I too have those random brainstorm.. more like persistent thunderstorms.. and used to have to fiddle for a pen. Now I use Jott (www.jott.com) to transcribe my randoms…
wow.. that sounds so infomercial-ly, not so.
way to go!