Online real estate - Brandjacking on Twitter
For companies that have no current plans of using Facebook or Twitter (though I think you should be on at least one), the thought of reserving your brand’s space ahead of time isn’t at the top of your list. However, in the digital age, you’ve got to protect your online real estate.
My friends often poke fun at me for being an obsessive domain buyer. If I think of a name, and I like it, I buy it. Fact is, when you’ve got an idea and need to create a presence for your business and brand online, you’ve got to move swiftly or else someone else will jack it before you can. This is a problem for companies across the world.
Across at Silicon Caribe, Ingrid Riley notes how brandjacking is affecting big brands like Hyundai and Nike, as well as Caribbean brands.Â
Now, a compulsive domain buyer like myself feels justified in my method when I see the sorts of issues companies are having. At present, I have a few ideas that I plan to roll out in the digital plain, and at the same time I bought my domain name, I also reserved my account on Twitter, Facebook, MySpace etc so that when the time to launch comes, I won’t be a victim of brandjacking. Trust me, this protects you in the long-run.
So word to the wise, reserve your space on social networking sites.
Ingrid, thanks for the inspiration ;)Â
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