Author Archive
Two Ps of PR
Great public relations is based on performance and personality. Is this a brilliant, new or mind-blowing deduction? No. But it’s worth repeating because some people or organisations still think that they can gain positive media coverage or change public opinion by just throwing about nice statements, and try to do just that.
For example, a company […]
Profiling Caribbean Public Relations - Interviewing Jamaica
Cloreth Greene (Third from left, in heavy discussion with her IABC colleagues)
Here’s the second instalment of the Profiling Caribbean PR interview series, featuring Cloreth Greene (Accredited Business Communicator), Managing Director of the communications consultancy Wild and Wonderful, and past President of the IABC Caribbean chapter (based in Jamaica).
Where do you work, and what does your […]
Longer visits or more hits? Tips for increasing visitor stopovers
Photo courtesy mollycakes
Which do you prefer? A large number of hits to your blog or less visits, but longer stays? Generally, my blog has a range of 25 to 40 visits per day, with an average daily measurement of 33 visitors, an average weekly log of 250 visitors, and an average visit length of two […]
Recognising the value of magazines as media channels - the disconnect with corporate communicators
Guest post by Laura Dowrich-Phillips
The relationship between public relations and marketing practitioners and those of us on the media fringe is something that has been bothering me for some time. The media field is very wide, yet magazine publishers, and new media such as blogs and online publishers are still not regarded within the ambit […]
Can sheepy bloggers be shepherds?
Traditionally, we think of shepherds as the leaders of sheep. But at some point in time, the shepherds themselves have been sheep, and continue to be. It’s the same with bloggers. While some are fortunate to be leaders in their niches, fact is, they continue to read other blogs to find new ideas and ways […]
