Advertising
Using dancehall music in ads
Over the past few months, Sports and Games, a local sports gear merchant, started using popular dancehall songs for its ads. Rewording the lyrics of the song to highlight Sports and Games selling points, the songs maintain their same rhythm etc, and are performed by the dancehall artiste who sang the song in the first […]
Word of mouth vs Advertising
I found these great marketing cartoons from Tom Fishburne, and I think they’re great and exciting. Take this one (above), it says a lot about the bombardment of advertising etc, and how much more effective word of mouth is at getting people to try your product.
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People don’t like advertising and marketing says Taran
People don’t like advertising and marketing. So says Taran Rampersad across at knowprose.com.Before you marketing and advertising executives get all puffed up, read the post. You’ll see the “point” in what he says.
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No Indians in advertisements?
Prominent lawyer, Anand Ramlogan, recently wrote about what he perceives as the absence of Indian men in advertisements, a glaring issue in a country where Indo-Trinidadians are a majority race. The Manicou Report provides a detailed script of Mr Ramlogan’s rant, and concludes that he just might be right. According to Mani, “advertisers (in Trinidad […]
Advertising at sea
It’s Carnival time in Trinidad and Tobago, so today everyone is trying to get out of work early. It’s Fantastic Friday with the Soca Monarch show and other major fetes (parties) on tonight and throughout the weekend. The Carnival celebration climaxes on Monday and Tuesday with masqueraders filling the streets.
In the midst of the […]
