Marketing to Caribbeans
Discussing marketing in the Caribbean
My dear friends over at the largely popular Barbados Free Press blog recently linked to my article that talks about marketing to people in the Caribbean, the Americanisation of Caribbean culture, and Adidas’ plans for marketing in the Caribbean.
You can read the full article about marketing to Caribbean people here.
Here are some of the comments […]
Marketing to Caribbean people plus Adidas to increase market share in the Caribbean
Caribbean youth markets have always been fertile ground for American products. Talk to any Caribbean teenager, and they know what 50 Cent’s up to, why Tango left New York, what’s the latest tune or dance, who’s the new Pussycat Doll, why Akon apologised, and if Beyoncé and Jay Z really broke up. Thanks to local […]
Coca-Cola gets a Second Life in the Caribbean
Coca-Cola Caribbean has convinced itself, and is now attempting to convince us that they have created a unique experience for Caribbean youth online. Coca-Cola’s new website for Caribbean, young people is their newest venture in attracting this demographic. Coca-Cola’s plan is to give Caribbean teens the opportunity to discover “new adventures”. The website hosts the […]
Bajan brand loyalty
There’s a Bajan guy living in Canada named Jdid who writes a very entertaining blog. Foreigners, a Bajan is who you’d call a Barbadian, someone from Barbados. I found one of Jdid’s October 2006 posts, which focuses on brand loyalty and gives an honest insight to how a consumer thinks. He says forget brand loyalty!
Check […]
