Marketing
Inspiration is unpredictable
I’ve been promising to help my brother with marketing for his company. Like many entrepreneurs who are in the early years of their business, spending on a campaign is not as high as that of a company with much more capital.
So, while the strategies and tactics used must be highly effective, the fact is that […]
Using dancehall music in ads
Over the past few months, Sports and Games, a local sports gear merchant, started using popular dancehall songs for its ads. Rewording the lyrics of the song to highlight Sports and Games selling points, the songs maintain their same rhythm etc, and are performed by the dancehall artiste who sang the song in the first […]
Word of mouth vs Advertising
I found these great marketing cartoons from Tom Fishburne, and I think they’re great and exciting. Take this one (above), it says a lot about the bombardment of advertising etc, and how much more effective word of mouth is at getting people to try your product.
Sphere: Related Content
Recycling and renewing creative communication – an ISLANDpeople case study
Recycling and renewal. They’re two critical factors in creative communication. In Trinidad and Tobago, entertainment promotion sets a high benchmark for creativity, as far as I’m concerned. Party promoters and planners create promotions that entertain you and make you want to experience their events. They have fun doing it, and we have fun listening to […]
