Public relations
Two Ps of PR
Great public relations is based on performance and personality. Is this a brilliant, new or mind-blowing deduction? No. But it’s worth repeating because some people or organisations still think that they can gain positive media coverage or change public opinion by just throwing about nice statements, and try to do just that.
For example, a company […]
"Old politics" vs "New politics" - The communications challenge
In the wake of Trinidad and Tobago’s general elections, supporters of the once-again ruling party, the People’s National Movement (PNM), are in absolute glee, the United National Congress Alliance’s (UNC-A) supporters are “damn vex” and resentful, and the Congress of the People’s (COP) supporters are disappointed. COP, the newest party on T&T’s scene, reportedly garnered […]
PR model or PR professional. Do you have the look?
Today in a Facebook group discussion, someone indicated that he/she had been told that he/she has “the look”, “the nice smile, friendly personality to be in Marketing or Public Relations”, and as such wondered “What should a PR/Marketing Professional portray and are we sometimes blinded by a look?
Now, when I saw this, my blood boiled. […]
PR is Dead! Whatever!
The other day I got really irritated when a friend invited me to join his newly created Facebook group, PR is DEAD!! LONG LIVE Advertising! It’s not that I took it personally. I just think this whole who’s better than who is a bunch of rubbish, and boils down to nothing more than the human […]
CNC 3 - victim of corporate puppetry? When news and advertising blur
Most media houses are owned by corporate giants. Most media houses at some time or the other are thus obliged to report on their owner. The tricky thing is that these same media houses are expected to “balance” the story, which sometimes means helping the corporate giant present a desirous identity in order to affect […]
